Makeup Makeover: 100% Pure

Sometimes you need a makeover and sometimes your makeup needs a makeover. 

My doctor mentioned I may not be processing toxins as well as the average person causing my increased inflammation. Her suggestion was to remove as many toxins from my environment as possible. She wanted me to replace any of my beauty products with toxic ingredients, because all beauty products are absorbed through the skin. 

When I heard this I immediately thought, "Yay! New makeup!"

I did a lot of internet research and learned the natural beauty and personal care world is a lot of smoke and mirrors. There are many false claims on labels much like the natural food world. To find out which cosmetics are actually safe, my doctor pointed me in the direction of the Environmental Working Group's Skin Deep Cosmetics Database. Apparently, it's the gold standard of product safety ratings. My doctor recommended I only use products rated between 0 and 3. The lower the better. 

I spent some time reading posts on natural living blogs and on makeup websites. Something to know about me is that I have a sick obsession that all my makeup must be the same brand. It has to match, so this means any brand I chose had to offer powder, blush, eye shadow, eye liner, mascara, and lipstick or gloss. I learned this is rare in toxin-free cosmetics.

I narrowed it down to 100% Pure and Ava Anderson. Both seem like great options for one stop shopping for non-toxic makeup. 

I eventually decided on 100% Pure for the following reasons: 

1. Safety - There whole claim to fame is safe, non-toxic, high quality ingredients. Also, the products are cruelty-free, vegan, and made in America. On Skin Deep 100% Pure is rated 0-3.   

2. Close By- There is a 100% Pure store in Woodfield Mall not far from me where I could test the products before I bought them. 

3. Semi-affordable - Living a toxin-free lifestyle isn't cheap, but as I embark on this journey I must take into consideration the long term costs of putting toxins in my body. I will be saving in health care costs and I can't put a price on living vibrantly and pain free. That being said 100% Pure is more expensive than drug store brands, but less expensive than most department store brands. 

4. Good reviews - None of the products available on amazon are rated below 4 stars. 

5. Variety - The cosmetic line is only the beginning. 100% Pure has offers skin care, hair care, body care, even nail polish. 

The product containers are so cute & pretty and made with recycled materials. Keep in mind most do not come with applicators or brushes. 100% Pure sells cruelty-free brushes that are not outrageously priced, but I wasn't ready to commit. 

I like a natural makeup look, but there are many colors available. Here are the products and colors I purchased: 

Fruit Pigmented Healthy Skin Foundation Powder in White Peach 
Fruit Pigmented Long Lasting Concealer in White Peach
Fruit Pigmented Blush in Pretty Naked
Fruit Pigmented Eye Shadow in Champagne 
Fruit Pigmented Eye Shadow in Flax Seed 
Creamy Long Last Liner in Blackest
Fruit Pigmented Mascara in Black Tea  
Fruit Pigmented Lip Gloss in Naked 

My only complaint was that the mascara gave me raccoon eyes after only a few hours. Then, I put the concealer on first, powder second, and it cleared that problem right up. 

So far I have been happy with my purchase. The colors are bright & beautiful, and I feel safe putting it on my skin.